Farm Animals

Farmed Pig Industry Leadership and Welfare

The role of industry leadership in driving pig welfare improvement beyond regulatory minimums.

Key Facts

Some pig producers and retailers lead the market in welfare through voluntary commitment
Welfare leadership creates competitive advantage and consumer trust
Industry welfare leaders share knowledge and raise standards across the sector
Pre-competitive welfare collaboration between companies benefits the whole industry
Leadership on welfare is increasingly associated with broader ESG performance

Welfare Considerations

Industry welfare leadership that goes beyond compliance creates the conditions for sector-wide improvement, and rewarding welfare leaders through purchasing choices amplifies their impact.

What You Can Do

Choose products from companies recognised for welfare leadership
Celebrate welfare-leading companies publicly to reinforce their commitment
Support industry bodies promoting welfare leadership and knowledge sharing