Evidence-based prioritization of animal welfare goals suggests focusing on scale, severity and tractability to achieve the greatest reduction in animal suffering per unit of effort and resources.
Prioritizing animal welfare goals requires considering three factors: scale (how many animals are affected), severity (how intense is the suffering) and tractability (how achievable is improvement). By these criteria, farm animal welfare — particularly chickens and fish — deserves high priority because of the enormous numbers involved, the severity of conditions in intensive production, and the demonstrated tractability through corporate campaigns and policy change. Wild animal welfare deserves growing attention as a neglected cause affecting even larger numbers. Effective welfare advocacy allocates attention and resources proportionally to these factors rather than simply responding to emotional salience or personal familiarity with particular species.