Policy

Mandatory Animal Welfare Labelling Reform

Mandatory welfare labelling on all animal products would transform consumer ability to make informed ethical choices.

Key Facts

Currently most animal products carry no welfare information at point of sale
Voluntary welfare certifications cover only a small fraction of animal products on the market
EU research shows 80 percent of consumers want mandatory welfare labelling
Method of production labelling for eggs has demonstrated that consumers respond to welfare information
France has piloted a voluntary welfare labelling scheme covering multiple species and production methods

Welfare Considerations

Without clear welfare labelling, consumers cannot make informed choices to drive welfare improvements through the market. Mandatory welfare labelling on all animal products is one of the most powerful systemic changes available to improve animal welfare by enabling and incentivising consumer demand for higher standards.

What You Can Do

Support campaigns for mandatory welfare labelling in your country
Write to your MP or representative asking for mandatory welfare labelling legislation
Choose products with transparent welfare certification when available
Raise awareness of the importance of welfare labelling with family and friends