Brachycephalic obstructive airway syndrome (BOAS) remains one of the most significant inherited welfare crises in companion animals, with ongoing efforts to reduce the prevalence through breeding reform and public awareness.
BOAS causes lifelong respiratory compromise and distress. Affected dogs cannot breathe normally during exercise, in warm weather, or even at rest. The condition is entirely caused by human-selected extreme conformation. Breeding to exaggerate skull flattening for aesthetic reasons has produced a generation of dogs that suffer as a result. The welfare case for urgent breeding reform is overwhelming, and public purchasing decisions directly influence which conformations are commercially viable.