Cheetahs are the most endangered large African cat, with only 7,000 remaining. A major welfare crisis involves illegal smuggling of live cheetah cubs from the Horn of Africa to the Middle East as luxury pets, with most cubs dying en route.
Smuggled cubs experience multiple severe welfare insults: separation from mothers causes acute stress and disrupted development; transport in small containers without food or water causes starvation and dehydration; handling by untrained individuals causes injury; and the majority die before reaching their destination. Cubs that survive are kept in wholly inappropriate conditions as pets. The welfare harm to each individual is extreme, compounded by the population-level impact on one of the world most endangered cats.