The chough is a specialist corvid requiring short-grazed grassland near coastal cliffs and is one of the UK's rarest breeding birds.
Chough welfare is entirely dependent on the continuation of traditional low-intensity cattle and pony grazing that maintains short grassland sward. Loss of grazing on coastal heath allows rank vegetation that prevents invertebrate foraging. Chemical soil treatments including insecticides and some wormers reduce prey availability. Disturbance at nest sites causes abandonment. Chough recovery in England through reintroduction programs in Cornwall and other sites requires sustained habitat management. The welfare of individual birds is inseparable from population-level conservation outcomes.