Over 50 million pheasants and partridges are released into the UK countryside each year for game shooting. This scale of release has significant welfare implications for the birds themselves during rearing and release.
Pheasants raised in release pens are typically kept at high density and may have beaks trimmed to reduce feather pecking. The abrupt transition from pen to open countryside exposes naive birds to unfamiliar predators and environments, leading to high early mortality. Road mortality is substantial as birds are attracted to road surfaces. Birds that survive the shooting season face winter with limited experience of natural foraging. The scale of release creates conditions that compromise welfare for millions of birds throughout their lives.