Each card highlights a few science-backed traits and the conditions they face.
CHICKENS
Scale: ~70 billion killed per year.
Natural lifespan: 10–15 years in nature vs ~6 weeks in factory farms.
Mind: Can recognize 100+ faces, pass mirror tests, and show maternal behavior.
Welfare: Pain sensitivity is well documented, yet fast growth and confinement are common.
PIGS
Scale: ~1.4 billion killed per year.
Mind: Intelligence comparable to a 3-year-old child; outperform dogs and chimps in some tests.
Social: Form complex bonds, communicate with dozens of vocalizations, and love to play.
Welfare: Many breeding pigs endure gestation crates that prevent turning around.
FISH
Scale: ~1 trillion killed per year (mostly wild-caught).
Sentience: The 2012 Cambridge Declaration on Consciousness includes fish.
Pain: Evidence of nociceptors and pain-related behavior is robust.
Learning: Memory lasts longer than the “3-second” myth; social learning is common.
COWS
Scale: ~300 million killed per year.
Bonding: Strong maternal ties; cows may vocalize and show distress when calves are taken.
Mind: Long memories, problem-solving skills, and lifelong friendships are well documented.
Welfare: Stress increases in unfamiliar environments and during transport.
SHRIMP
Scale: ~400 billion per year (aquaculture).
Sentience: Evidence of nociception and avoidance learning (Barr et al. 2008).
Welfare: Most are boiled or freeze-killed without stunning — sentience is actively debated but precautionary principle applies.
Numbers: The largest single animal group killed by humans by count.
LAYING HENS
Scale: ~8 billion in production at any time globally.
Lifespan: 1–2 years in production (natural 5–10 years).
Welfare: Male chicks are culled at birth (approximately 6–7 billion/year); females crowded in battery cages or barns.
Mind: Same cognitive abilities as chickens, plus evidence of empathy toward their chicks.